Imagineering Awesome: Oswald’s Toontown

This post is part of the Imagineering Awesome series

This is a DOUBLE EXTRA SPECIAL BONUS edition of the Imagineering Awesome series so if you’ve missed any of the previous posts, click on the link at right. It will open in a new window.

Today’s exciting new attraction comes to us from Jeff, of Lance + Jeff fame (as well as a few really awesome Mouse on the Mind posts).


Mickey’s Toontown just never felt right to me, being in the Magic Kingdom.  Tonally, it felt off—too many bold colors, too much bubble architecture.  I appreciate the idea behind it, giving the classic Disney characters a dedicated land in the most popular theme park in the world, but it just didn’t work, which is why it was ultimately replaced by Storybook Circus and New Fantasyland.

All this is not to say that I don’t like the idea behind Toontown; in fact, I quite like it, but I just think it was in the wrong park. With the rumors of Hollywood Studios getting a significant overhaul in the next five years, now’s the time to bring back Toontown…but with a twist: Oswald’s Toontown, the home of classic, golden age characters.

Oswald's Toontown

Imagine, along with a Star Wars Land (is “Lucasland” with an Indiana Jones ride too much to ask?) and Cars Land, a nostalgic Toontown, where Oswald the Lucky Rabbit serves as mayor and you can actually meet him, Ortensia, Clarabelle Cow, Horace Horsecollar, and all your Long-Lost Friends™ throughout the land.  Think about how much fun it would be to have an Oswald dark-ride, which traces his story back into Disney canon a la the Epic Mickey video games.

You could even thrown in a Clarabelle’s Hand-Scooped Ice Cream Parlor (heck, it already exists at DCA!) and maybe even a stage show like One Man’s Dream II from the Tokyo Parks (there aren’t enough interesting stage shows in Florida).  How about attractions based on “Steamboat Willie” or “Plane Crazy” or “The Band Concert”?  And it would be a dream come true to meet-n’-greet with the classic “button-eyed” Mickey, who you could only meet in Oswald’s Toontown.

And how cool would it be for Disney to introduce some of the technology behind the Animator’s Palate restaurants on the Magic and Wonder cruise ships, where ::spoiler alert!!:: the building exteriors in Toontown could transition from black-and-white to color and back throughout the day.

Disney has obviously invested a decent chunk of money in trying to establish Oswald as a commodity, with his own store in Disney California Adventure and various t-shirts, hats, mugs and plush available at places like Target and the Disney Store.  So, why not turn Oswald and his gang into a featured park characters, like Duffy?

Oh, wait…oh goodness, I just gave them the idea.  It’s not going to be Oswald’s Toontown, is it, Disney?

No…it’s going to be Duffytown.


Oh no! What hath Jeff wrought?!?! Tell us what you think of Oswald’s Toontown?

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