Introducing The Most Beautiful Piece of DVC Mail Ever

Yesterday evening I came home to a big ole stack of mail. That’s not unusual. I get my fair share of bills and spammy letters, plus Dan’s mail comes here now, and some of my ex-husband’s mail still makes its way to my door. So. Mail. Lots of it.

But yesterday’s haul held something of particular interest to me and, I’m hoping, to you: An official offer from DVC to purchase “discounted” points at Disney’s Polynesian Villas & Bungalows. (Discounted … as in, existing members can buy points at $5 less than the general price if we pull the trigger in the next two weeks.)

But my bitterness about the high price of a bed at the Poly aside, this brochure is absolutely beautiful, and its chock full of information about the newest addition to the DVC family. I had Dan photograph its pages, so you can take a look:

So, first of all, as a design nerd and former print-mail-maker, this is a really impressive piece. The paper is a high-quality matte, and the first four pages are intricately die cut, creating a 3D effect that initially drives interest and then builds excitement as each page is turned. In hand, the piece feels substantial and important, and the graphics are bold, lovely nods to the sharp-angled architecture of Disney’s Polynesian Village.

The imagery is beautiful, with an interesting mix of color and black-and-white photography as well as realistic-looking renderings and some excellent detail shots of the villas and bungalows. Obviously, Disney keeps their photo-game tight, and the shots do a great job of being dynamic and cozy, like I could easily step into the experience and feel welcome and at ease. (FWIW, Dan swears that the shot of the girl on the waterslide is actually from Disney’s Animal Kingdom Lodge.)

The text in the brochure does the same kind of work–building excitement and telegraphing the future–but it definitely reads as if it were tortured, like too many people spent too many hours working and reworking it. Some of the tenses read a bit weird, and there are some odd word choices that slow down comprehension. Also: I am inordinately tired of reading the word paradise.

Overall, it doesn’t feel like it was written for me; it feels more like it was written for folks who are 55 and older–on the cusp of retirement, maybe experiencing some regret about not spending enough time with their families. And maybe that’s exactly the intended audience.

Even if I may not be the target demographic for this new property, I do absolutely love it. All of it. I love the pops of red in the studio. The nods to mid-century modern design. The brilliant blue backsplash and bathroom tiles. The plunge pool. The carpeting in the studio. The tub and walk-in combo (which I fell in love with during my stay at the Grand Floridian Villas). The

My hope is that, one day, I’ll be able to “afford” a one-night stay in one of the bungalows. They’re like straight out of Bora Bora–basically a dream come true. Although I almost can’t imagine leaving to go to the Parks. (I felt that same way when we spent a night at the extremely opulent Grand Floridian Villas.)

Are you thinking about buying in at Disney’s Polynesian Village? Let us know why or why not in the comments below.