Last month, I introduced some “crazy” ideas for a couple of different ways Disney could make even more money by leveraging things they already own … and make some fans very happy in the process. Today, I’d like to introduce some ways Disney could make me very happy without costing too much money just by leaning into their $1billion MyMagic+ program.
Because here’s the thing: We have these Magic Bands now. (Some of us have a lot of them, but that’s a story for another day.) Let’s use them to make the guest experience better–not by telling the characters my name and not by eliminating ticket media … but by actually making my experience better.
First thing’s first: Let me use my Magic Band. Seriously. My Magic Band knows that I have an AP. It knows that I am a DVC member. It knows that I have a Disney Visa (because it’s linked to my Band). It knows I have a Tables card. It knows all of these things … so why doesn’t it tell the folks at the checkout counter that I deserve a discount? Why do I have to keep asking and reminding and remembering? If the Band can tell FastPass+ CMs my name, then it can tell the CM at the checkout that I am eligible for a 10% discount.
Also! Let’s use Magic Bands to track Limited Edition merchandise. No Band? No merch. That way, Disney can track who’s buying what where and when–no more waiting until the shift change and going back for 5 more of that Limited Edition Vinylmation and then selling them all on eBay. Because I really hate that.
And finally … well, I can’t say for sure that this is a good idea, but I have a feeling that I’m going to miss my Magic Band aboard the Disney Dream this summer. I think I’m going to want to Band into my stateroom. And I’m going to want to Band into dinner. And Dan suggested that he’d appreciate if the “adults-only” areas of the ship required an 18+ Band to get in. Why not? The doors on the Dream already operate by RFID … where’s the big jump? Get it done!
What do you think? Love ’em or hate ’em? Where would YOU like to see Magic Bands employed? Let us know in the comments.